Identify the Controllable and Uncontrollable Elements - Management Assignment Help

Assignment Task:

Task:

Activity 1
Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.
What are the major sources of risk facing the company? Discuss potential solutions.
Activity 2
. What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance?
Why do you think the experience in France was not transferable to Hong Kong? Do you think the Shanghai park will benefit, as it is celebrates its fifth birthday
Thinking forward to 2024 and presume the rough politics and violence of the MENA region settle down substantially. Where would be the best location for a Disney park in that region? Defend your choice.
Activity 3
Case 2-6: When International Buyers and Sellers Disagree
Questions 3 and 4
What are the most frequently encountered political risks in foreign business? Discuss
Assume you are a vice-president in charge of a new business-to-business e-commerce division of a well-known major international auto parts manufacturer. A) A cyber squatter has registered the company name as a domain Web name. What are your options to secure the domain name for your company? B) Discuss the steps you should take to ensure worldwide protection of your domain name
Activity 4:
The Cocoa Exchange: A Case Study on Market Expansion and Sustainability - Bing videoAssume you are the new marketing vice president at Cocoa Exchange – subsidiary of Mars Incorporated. The board have decided to expand their international sales revenues by 100 percent over the next five years.
Write a memo to your staff outlining the marketing research that will be needed to support such a strategy qualitative or quantitative.
What are the key aspects of undertaking research that you would look for in Singapore and Nepal?
Activity 5
As a junior member of your company’s committee to explore new markets you have received a memo from the chairman stating that at the next meeting be prepared to discuss key questions that need to be addressed if the company decides to look further into the possibility of marketing to the BOP segment. The ultimate goal of this meeting will be a set of general guidelines to use in developing a market strategy for any one of the company’s products to be marketed to the “aspirational poor”. These guidelines need not be company or product specific at this time. In fact, think of the final guideline as a check list—a series of questions that a company could use as a start in evaluating the potential of a specific BOP market segment for one of its products.
Activity 6
(396) Doug McMillon - Why Walmart is Interested in Massmart – YouTube3. Assume you have been appointed a consultant to Wal-Mart and have been asked to review Wal-Mart’s strategy in entering South Africa’s retail sector. What could Wal-Mart have done differently in its strategy to enter the sector?
Activity 7
Cola Wars - India | Full Documentary| Coca cola Vs Parle Vs Pepsi| soft drink industry Timeline| - Bing videoAs a Marketing Manager:
Weigh the pros cons for the three product strategies and suggest which would have been the best approach to enter India for Coca Cola
Which elements of the product offering (core benefit, augmented and actual) may need to be modified for the Japanese market?
How would the Country of Origin work with the concept of Coca Cola– made in the US work in India?
-What are the limitations of co-branding?
Activity 8
Q4. Should Gillette release the Gillette Guard in the US? Should it launch the product in low income countries? What type of pricing strategy would you suggest for addressing both countries, if you decide to launch the product ?
Discuss the causes and solutions of parallel imports (from India) and their effect on Gillette prices in the US?
Activity 9
Read the case study KIT KAT and answer the following questions:
Defend either side of the proposition that advertising can be standardized for all countries and suggest what type of international advertising strategy would be applicable for taking this new brand into Indonesia.
Justify your answer taking into consideration Country of Origin and the benefits for the company
Activity 10 - Presentations
Activity 11
https://www.youtube.com/watch?v=I8_gmYNCQ1gHow Zara Took Over The Industry Using Fast Fashion - Bing videoExplain what is organic, chain acquisition, franchise and joint venture market strategy and decide which one is the best to enter the Japanese market.
Discuss when would Zara adopt the coverage strategies? Explain the 6 Cs of channel strategies and which one is important for Zara?

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