IMA7004 : Information Systems for Business Performance Assessment

Learning outcomes assessed

LO1: Evaluate issues relevant to the development, implementation, and evaluation of successful strategies for business performance, in particular e-business strategies

LO2: Critically appraise the challenges faced by managers in the development and deployment of strategy for enhancing business performance

LO3: Critically analyse how business prepare effectively for the future, transforming strategies into plans, plans into actions, and actions into results, and apply a range of alternative models and tools in environmental analysis and performance measurements for competitive advantage

LO4: Successfully deploy relevant critical, analytical, and academic skills in an extended piece of writing related to management information systems

Use of Generative Artificial Intelligence (GAI) Applications in this Assessment

While grammar and/or spell checkers may be used to correct individual words and sentences, the use of GAI is not allowed. This is because the learning outcomes require you to produce original assessment work without any GAI assistance

Any GAI generated content which is presented as your own original work and is not acknowledged will be assessed for academic misconduct.

Assessment Task

Scenario:

Acting as a Business Consultant, you are required to develop a business report for one of the following companies in the automotive industry, utilising the techniques and concepts covered in the module. This report will be shared with the senior executive of the chosen organization sons, focusing on helping the organization navigate the complexities of digital transformation and remain competitive in an increasingly digital economy.

Select one organisation from the list below:

You are required to critically evaluate the current digital adoption, capability in business performance management and digital marketing practices and to recommend digital business strategies that the organisation needs to implement in order to maintain the company’s success in the automotive industry.

It is recommended that you should carry out a substantial amount of individual research to strengthen your understanding of the business context.

Assessment Task

Part 1 Synopsis - Formative assessment

You are required to produce a 500-word Synopsis, which should include the context of the chosen organization:

• Identify the company mission, goals and values, and explain how they are relevant to the digital business plan and digital strategies the company has previously and currently adopted. Please provide evidence and relevant references to support your answer.

Part 1 should be completed by 3^rd week.

Part 2 Business Analysis Report (4500 words) Summative Assessment

You are required to produce a report of 4500 words.

Please include cover page and content page

• In the cover page, please Indicate the module, tutor/lecturer’s name and number of words (excluding cover page, content page, and reference list).

The report must cover the following sections:

1. Introduction
   • Provide an overview of the purpose of your report including an indication of the contents, with a definition of digital business and why this is important in the case of the chosen organization.
2. Analysis of current digital business plan
   • Provide a critical analysis of the organization’s present digital business plan and use of digital technologies; evaluate how they are aligned to the organization’s vision, mission, and business goals.
   • Discuss both internal and external environmental factors on the chosen organisation’s business. You are required to apply twostrategic analytical techniques (such as SWOT analysis, PESTEL analysis, Porter’s Five Forces, etc) for the analysis.
3. Analysis of digital marketing practices

• Conduct a critical analysis of the organization’s current digital marketing practices and provide potential areas for improvement.

1. Analysis of Business Performance Management
   • Critically evaluate the chosen organization’s capability in controlling its business performance, based on the Balanced Scorecard (BSC)performance management framework.
   • Suggest a list of performance indicators which can help further improve the chosen organization’s performance; and explain their roles and importance across the chosen organization.
2. Recommendation of digital technologies and strategies
   • Based on the analysis of current digital business plan and business performance management, provide recommendations on applications of digital technologies and digital strategies that enhance competitive advantage and decision making for the chosen organization.
     • For each of the recommendation, you must provide at least one real business case study either within or outside the automotive industry and identify key learnings from each case study which can be applied to the chosen organization, in order to enhance the report’s credibility and provide evidence of success from past projects.

1. Challenges of digital strategy deployment

• Discuss potential challenges and risks when deploying and implementing the proposed digital technologies and strategies.
• Provide solutions to overcome these challenges.

Conclusion

• Summarizes the key findings, reinforces recommendations, and helps guide the organization’s next steps.

Reference List

• Include a comprehensive list of all sources cited in the report, following the required citation style.

Summary of Assessment Requirements

This assessment requires students to act as Business Consultants and develop a digital business analysis report for a selected automotive company. The purpose is to evaluate the organization’s digital adoption, business performance management, and digital marketing practices, and then recommend digital strategies that ensure competitiveness in the digital economy.

The assessment is divided into two parts:

1. Part 1 Synopsis

   • Identify the chosen company’s mission, goals, and values.

   • Explain their relevance to the digital business plan and strategies (past and present).

   • Provide evidence and references.

2. Part 2 Business Analysis Report (4500 words)
   The report must include:

   • Introduction: Purpose of report, definition of digital business, importance to chosen organization.

   • Current Digital Business Plan Analysis:

     • Critically assess existing digital technologies and strategies.

     • Evaluate alignment with mission and goals.

     • Use two strategic tools (SWOT, PESTEL, Porter’s Five Forces).

   • Digital Marketing Practices: Analyze current practices, identify gaps, and suggest improvements.

   • Business Performance Management:

     • Assess using Balanced Scorecard (BSC).

     • Suggest relevant performance indicators.

   • Recommendations: Propose new digital strategies and technologies with case studies for evidence.

   • Challenges: Discuss risks and barriers in implementing strategies, with proposed solutions.

   • Conclusion: Key findings, recommendations, and next steps.

   • References: Comprehensive, using proper academic style.

Academic Mentor’s Step-by-Step Guidance

The academic mentor guided the student through the assessment with a structured approach:

1. Understanding the Requirements

   • The mentor first explained the learning outcomes (LO1–LO4), clarifying that students must not just describe but critically evaluate, analyze, and recommend.

   • Emphasis was placed on originality and avoiding Generative AI content misuse as per assessment rules.

2. Selecting the Organization

   • The student was encouraged to choose a company they could research thoroughly (e.g., Tesla, Toyota, or Ford).

   • The mentor stressed the importance of aligning company mission and values with digital transformation strategies.

3. Developing Part 1 Synopsis

   • The mentor guided the student in collecting secondary data (annual reports, official websites, industry articles).

   • The focus was on linking mission/values with past and present digital strategies to build a strong foundation for the full report.

4. Structuring the Business Report (Part 2)

   • Introduction: The mentor explained how to frame the digital economy context and why digital adoption is critical in automotive industries.

   • Current Digital Business Plan: The student applied SWOT and PESTEL for external/internal factors under mentor’s supervision. Examples from industry reports were used to strengthen analysis.

   • Digital Marketing Analysis: The mentor encouraged comparing the company’s practices with competitors and best industry standards (e.g., digital campaigns, SEO, customer analytics).

   • Business Performance (BSC): The mentor introduced the Balanced Scorecard framework, guiding the student to develop KPIs across financial, customer, internal process, and learning & growth perspectives.

   • Recommendations: The student was advised to justify strategies with real-world case studies (e.g., Tesla’s use of AI in customer service, Toyota’s supply chain digitization).

   • Challenges & Risks: The mentor prompted discussion on cybersecurity, cost, resistance to change, and digital skill gaps, along with potential solutions (training, phased implementation, strong governance).

   • Conclusion: Guidance was given to reinforce the main findings and offer a concise roadmap for the company’s digital future.

5. Final Review and Refinement

   • The mentor reviewed draft sections for critical depth, academic referencing, and clarity.

   • Students were reminded to adhere to word count, structure, and AGLC-style referencing.

Outcome and Learning Objectives Achieved

Through this step-by-step mentoring approach, the student:

• Achieved LO1 by evaluating digital strategies aligned with business performance.

• Achieved LO2 by critically analyzing managerial challenges in digital adoption.

• Achieved LO3 by applying SWOT, PESTEL, BSC, and case studies to transform strategies into actionable plans.

• Achieved LO4 by demonstrating advanced academic writing, critical reasoning, and structured analysis.

Access Your Sample Solution with Confidence

Looking for guidance on how to approach this assignment? You can download the available sample/solution file to understand structure, formatting, and academic writing style. However, please remember that the sample is strictly for reference purposes only. Submitting it as your own work may lead to plagiarism issues and academic misconduct.

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