IMCO211 : Understand the Conceptual Framework of Integrated Marketing Communications - Management Assignment Help

Assignment Task:

Task:

Unit Learning Outcomes addressed:

1. Understand the conceptual framework of integrated marketing communications

2. Analyse the integrated marketing communication processes

3. Evaluate the integrated marketing communication process

4. Demonstrate the understanding of the elements of creative and media strategies in integrated marketing communications

5. Assess the media channels used in integrated marketing communications

6. Formulate the conceptual framework of integrated marketing communications to develop an IMC plan

7. Design and produce an integrated marketing communications plan in an appropriate format

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