Highlights
Impact of business risk at Bowlby Ltd
Bowlby Ltd is a manufacturer of small tools including screwdrivers, hammers and plyers with a plant in Goulburn NSW. Competition from imported goods in this industry has become increasingly fierce, yet Bowlby has traditionally chosen to address these competitive pressures by differentiating its products from imported rivals by focusing on quality rather than cost. Recently, Bowlby has pursued a new manufacturing process that purports to maintain quality while reducing manufacturing time and therefore costs. Unfortunately, there has been an increased number of complaints from customers which could be attributed to a potential drop in quality.
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