Highlights
The academic/grading requirement of the course Strategic Management includes the studentsdoing a project on a selected topic related to the course and submitting the project report as a term paper within the specified date. It is an individual project; hence, each student should do the project work individually on a different topic and a different corporate entity.
Report submitted in hardcopy will be evaluated; a soft copy should be uploaded to the online learning platform.
Project Topic
Select any Indian business entity or a foreign company operating in India. Then, for the selectedcompany, identify any strategic problem tackled by it at least 3-4 years before the current year.
Analyze the problem and the company’s solution with respect to one of the strategic aspects similar to those listed in Annexure 1 (the list is only indicative; you are free to select any other relevant topics/aspects being covered in the course). Then, prepare a report by systematically presenting the problem as a strategic diagnosis of a consultant.
Study should cover (a) at least 2-3 years preceding the occurrence of the strategic problem, (b)the full duration of the strategic problem, and (c) 2-3 years post-solution.
Each student may ensure, to the possible extent, that he/she selects a topic and company different from others. Indicative industry/segment for selecting a company for the topics listed in Annexure
1 is mentioned in brackets. But, you are free to choose any relevant industry/company.
Sample List of Project Themes & Industry Segments
1) Impact of industry structure (Foreign entrant in Indian passenger car/telecom industry)
2) Impact of resources, capabilities and competencies (Indian passenger car company)
3) Impact of industry choice (corporate action) (Indian IT/manufacturing company)
4) Impact of business strategy (Indian 2-wheeler company)
5) Impact of corporate strategy (FMCG company)
6) Impact of level of consistency among company’s business & corporate strategies (Indianbusiness conglomerate)
7) Impact of mergers/acquisitions (Indian business group)
8) Role of strategic alliances/collaborations (Indian finance sector company)
9) Impact of company’s business portfolio (Biscuit/apparel industry)
10) Impact of company’s innovation strategy (Indian pharmaceutical company)
11) Impact of company’s international business strategy (Indian energy company)
12) Impact of the process of company’s strategy formulation (Packaged food company)
13) Impact of the process of company’s strategy implementation (Reliance group)
14) Impact of changing customer preferences (Watch industry)
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