Impact of Cultural and Country Specific Forces on International Marketing Report Writing - Marketing Assignment Help

Assignment Task

Module Learning Outcomes covered in this assignment

i. Examine the impact of cultural and country specific forces on international marketing

ii. Analyse the influence of the contemporary international environment on marketing strategies.

iii. Analyse the effect of internationalisation on the implementation of the marketing mix.

Assuming the role of a consultant, you are required to produce an International Marketing Plan for a brand which is planning to enter a foreign market in the next 3 years. In order to do this, you must:

1. Choose a suitable host market (which must be an emerging market).

2. Choose a brand which does not currently operate in your chosen host market.

3. Conduct a country specific analysis of your chosen host market.

4. Produce an International Marketing Plan.

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