Impact of Mobile-Based Shopping in Online Purchase and Shopping Experience - Management Assignment Help

Assignment Task:

Introduction

The advent of smartphones with mobile technology has evolved over the years. Mobile commerce enables transactions through mobile devices. The phenomenon of mobile features has impacted e-commerce in improving the focus through the mobile based purchase.  In the present day scenario shopping based on communication technologies and internet penetration has increased. 

Research objectives

• To determine the impact of mobile application on shopping preference 

• To undertake a comparison of shopping experience on channel tools.

• Analyze the trend in mobile-based shopping and consumer attitude.

Research questions

The purpose of this study is to investigate consumer motivation and shopping behavior in shopping experience for mobile consumers. To develop an understanding of consumer experience in offline retail and mobile app-based purchase and how it creates value for the consumer. The demographics impact the online shopping experience with the rise in internet knowledge, availability of product catalog (National institute of marketing decision, 2019)

Q1- To what extend the mobile app-based purchase has impacted the consumer shopping experience. 

Q2- What are the key drivers in consumer shopping behavior 

Q3- To what extend does m-commerce contribute to online shopping preference in Australia?

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