Impact on Consumers Buying Behaviour of Smart Phones - Research Proposal Assignment Help

Assignment Task:

Aim: The aim of this research is to assess the factors that play a major role in purchase decision making of smartphone consumers.

Objectives
The research objectives for studying and analysing consumer behaviour towards smartphone are:

• To assess the level of influence of price factor in purchasing decision making of the consumers for smartphone
• To evaluate the impact of different brands towards consumers buying behaviour of smartphones
• To evaluate the influence of product features in consumers decision making when purchasing a smartphone
• To investigate how social influences can affect consumers opinion in decision making of purchasing a smartphone

Research questions

• Does the price of smartphone influence consumers buy behaviour in the market?
• Does brand loyalty have a positive influence on consumer’s purchasing of smartphones?
• Does social influence affect consumer’s purchasing of smartphones?
• Does product features affect consumer’s purchasing of smartphones?

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