Highlights
Objectives
They have asked you to undertake a thorough and extensive market analysis of the industry and the respective sector that the organisation currently operates within. As a result of the investigation and analysis, the executive board wants a report on the organisation’s opportunities and threats over the next 3–5 years.
During the meeting, the executive board has shared with you their intent to pursue aggressive non-acquisitional growth in the coming years, with the aspirations to become the leading player for the industry, not just the sector.
They accept that to achieve the organisation’s growth aspirations, the organisation will need to enter new and progressive sectors. As part of your analysis, the executive board wants you to evaluate the sector for its existing and potential growth. They want this sector included in your analysis and report.
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