Implementation or Amendment of Two Marketing Approaches - Report Writing - Management Assignment Help

Assignment Task

Task: You will critically analyse marketing within the organisation you work for and prepare a strategic report for your CEO that makes recommendations on the implementation or amendment of two marketing approaches that could benefit the organisation.

Topic selection Select two areas, topics, or issues that are addressed in the course and that are relevant to the organisation you work for. There are no limits on your selection, other than they should relate to marketing strategy or practice. As food for thought, possible topics may include marketing orientation, promotional practices, value creation or co-creation, consumer psychology, branding, customer experience, digital marketing, analytics, marketing ethics, product management, service orientation, sponsorship, fundraising, pricing, channel selection and/or integration, customer engagement, marketing communications, or corporate social responsibility.

Your report should:

• Provide an executive summary

• Briefly introduce your organisational context, including sector and geographic market

• Identify and justify the selection of two marketing issues: these should be introduced with definitions and importance to your organisational context

• For each topic, outline:

o Your organisation’s current practice (only briefly, for context)

o Recommended approach, including implementation plan

o Expected benefits to both the organisation and your customers/clients

o Potential risks and contingency plans

• Briefly summarise overall recommendations and conclusions of your analysis The report should be both practical and evidence-based. You are expected to critically review the literature and translate relevant learnings to your particular organisational context. Be specific and provide full justification, with relevant citations.

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