Implications in Terms of Channel Functions and Contributions - Business Assignment Help

Assignment Task :

After selecting  a business of your interest (such as packaged food, restaurant, apparel, video-games ...), identify  the CAGE distance, applying the Ghemawatt framework, between your home country and Canada. Reports data and facts whatever is possible in your analysis. 

You are the marketing director for a company that produce fresh bakery and pastries.  You have traditionally sold the product directly through your own small shop to the local community.  You are considering expanding your distribution.  Design your new  distribution strategy plan and discuss the implications in terms of channel/s functions and contributions.

Select a  local company in your home country not yet present in Canada. After a brief description, advise them on the most appropriate mode/s of entry in Canada.  Explain the advantages and disadvantages of the select mode of entry. In case you select more than one, explain this for each of them. Justify your answer according to their international marketing goals (to be clearly specified)

Showerpower is a new project on Kickstarter.com  You can find more info here:  https://www.kickstarter.com/projects/ampere/shower-power-waterproof-bluetooth-speaker-hydropower?ref=section-design-tech-view-more-discovery-p1.   Advise them on an Integrated Marketing Communication Plan to successfully promote the product into the market.

1. Explain the importance of  supply chain management   
2. Discuss why a value chain perspective is important and why it should be a concern of  Glossier's marketing team.

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