Importance of Menu Design and Planning for Business Assignment

Assignment Task

Introduction

General intro into the importance of menu design and how it can benefit a business.

Report purpose - What is the report going to cover?

Organisational Background

Business philosophy and venue’s desired target market.

Be careful not to get too bogged down in this section. Be brief. You do not need to give a chef’s life history here

Menu Scope & Style

What are the benefits or disadvantages to choosing this kind of menu? (à la carte, set menu, etc)

Does it work for your chosen restaurant? Why? Why not?

Menu Design

In your opinion, what is the impact of the menu design (graphics, layout, imagery etc) on you as the consumer. Did it lead you to want certain products? Did it turn you off certain items etc. Is there any academic literature to support your observations? NB – you can use screen shots of the menu as figures within the body of your report to explain your points clearly to the reader.

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