Importance of Social Media Policies in the Workplace Case Study - Sunshine 100 - Traditional Channels of Communication - Management Assessment Answer

Assessment Task:

Importance of Social Media Policies in the Workplace Case Study Management Assessment Answer

Assessment Task 3 

The objective of Assessment 3 is to understand the concept of ‘analysis’ and learn how to analyse information efficiently and effectively using a business case study. 

According to Rosenwaser and Stephen (2009, p. 4), analysis is: 
More than just a set of skills, analysis is a frame of mind, an attitude toward experience. It is a form of detective work that typically pursues something puzzling, something you are seeking to understand rather than something you are already sure you have the answers to. 

The analysis finds questions where there seemed not to be any, and it makes connections that might not have been evident at first. A business case study ‘is a description of an actual situation, commonly involving a decision, a challenge, an opportunity, a problem or an issue faced by a person (or persons) in an organization’ (Erskine, J.A. and Leenders, M.R., Learning with Cases, © 1997, Richard Ivey School of Business). 

The case: The importance of social media policies in the workplace 

Companies around the globe are embracing and adopting social media for many different reasons, including customer service, marketing, internal communications, public relations, and corporate social responsibility. It is now a reality that social media is changing the way stakeholders and companies communicate daily, providing opportunities for collaboration, participation, interactivity, and engagement. 

A key issue for organisations concerns the development of social media policies in the workplace. With more than 15 million monthly Facebook users in Australia and an average of 35% of Australians using social media at work (iHR Australia 2018) the issue of social media and its role within the workplace is growing. As the boundaries between corporate life and private life become more blurred, employees’ actions have the ability to affect the organisation’s brand more than ever. It is therefore critical that organisations have a detailed policy on social media. 

Your task is to analyse a business case study that chronicles a series of social media events that had negative consequences for Sunshine 100, an organisation specialising in responsible foods. This case places you directly into the role of the Director of Social Media, Jane Wilson. 

The case highlights the need to: 

1.    Recognise the impact of social media on organisations can be serious with employers held vicariously liable for employees conduct on social media even when comments are made outside of the workplace and office hours. Organisations can also have their reputation and brand damaged by comments made by employees. 
2.    Evaluate how an organisation can develop a social media policy. 
3.    Devise appropriate strategies for communicating the company’s social media policy to staff. 

2. Answer the following four (4) questions in your analysis: 

i. The introduction of social media tools across an organisation can pose significant challenges. Managing these challenges goes beyond installing the right tools and technologies. Compare and contrast the challenges posed by social media tools with the challenges posed by the traditional channels of communication. 

ii. What impact might an individual employee’s comments or behaviour on social media have on an organisation’s identity, image or reputation in the sense that it might be seen by broader and unintended audiences? 

iii. What social media interaction should a company’s social media policy cover? 

iv. Using the communication plan template, devise a communication strategy for the Director of Social Media to communicate the social media policy to staff. 

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