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Importance of Social Media Policies in the Workplace - Management Assessment Answer
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Management Assessment Answer
TASK: The case: The importance of social media policies in the workplace Companies around the globe are embracing and adopting social media for many different reasons, including customer service, marketing, internal communications, public relations, and corporate social responsibility. It is now a reality that social media is changing the way stakeholders and companies communicate daily, providing opportunities for collaboration, participation, interactivity, and engagement. A key issue for organisations concerns the development of social media policies in the workplace. With more than 15 million monthly Facebook users in Australia and an average of 35% of Australians using social media at work (iHR Australia 2018) the issue of social media and its role within the workplace is growing. As the boundaries between corporate life and private life become more blurred, employees’ actions have the ability to affect the organisation’s brand more than ever. It is therefore critical that organisations have a detailed policy on social media. Your task is to analyse a business case study that chronicles a series of social media events that had negative consequences for Sunshine 100, an organisation specialising in responsible foods. This case places you directly into the role of the Director of Social Media, Jane Wilson. The case highlights the need to:- Recognise the impact of social media on organisations can be serious with employers held vicariously liable for employees conduct on social media even when comments are made outside of the workplace and office hours. Organisations can also have their reputation and brand damaged by comments made by employees.
- Evaluate how an organisation can develop a social media policy.
- Devise appropriate strategies for communicating the company’s social media policy to staff.
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