Improve the Firm Overall Competitiveness - IT - Computer Science Assignment Help

Assignment Task :

Learning Outcome

1: Critically analyse how information and IT can generate business value and improve the firm’s overall competitiveness

2: Appraise, critically analyse, and communicate the business value potential of emerging information technologies in organizations

Purpose of Assignment 1

This is an individual assignment, which requires you to develop an understanding of how information and IT can generate business value and improve a business’s overall competitiveness using both IT Portfolio theory and RBV, and then produce a 1,500-word report on your findings. This term we are looking at Uber. Note the assigned case organisation will also be used for assignment 2. Requirements of Assignment 1 This report should be 1,500 words (excluding the references and appendices). To complete this report, you should conduct research on Uber and its competitiveness. Your task is to understand Uber’s investments in information and IT for business value returns. You also need to assess its key resources and capabilities to assess its competitiveness in a turbulent disruptive market. More specifically, you should find answers to the following two questions:

1. Focus on the various IT assets that Uber has invested in the last 5 years. Using the IT Portfolio theory, provide an example of each type of IT asset classes (i.e. transactional, informational, infrastructural and strategic) with reference to Uber. Your chosen examples should be key IT assets for gaining real business value for Uber for competitive advantage. Indicate if the business returns are tangible or intangible.

2. In general, firms cannot expect to obtain sustained competitive advantage when strategic resources are evenly distributed across all competing firms and highly mobile. Hence, competitive advantage does not occur unless heterogeneity and immobility are present. Based on the arguments around imperfectly imitable and the concept of resources and capabilities, discuss each of the four factors of the VRIO framework with respect to the key resources and capabilities to explain Uber’s current position in the competitive landscape.

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