In Piecing Funding Together from Different Places - Management Assignment Help

Assignment Task

Undertake a short qualitative coding exercise – Part 1
Please read the two excerpts from interview transcripts (see separate document). You may annotate them as you see fit to highlight what you think are particular themes in the text/discussion.

Undertake analysis of a survey dataset - Part 2
A marketing firm wants to understand the television viewing habits of people. It is interested in understanding how much and what type of television people watch.
Your task is to get a minimum of ten people to complete the survey below (this is available the support document as a PDF file).

You must:
Get at least ten of these questionnaires completed (max 20 questionnaires). You will need to use the invitation, consent form, participant information sheet and debriefing document.
Create an SPSS file and enter the data.
Provide a table summarising a description of your data (e.g. how many people answered each question).
Provide a summary of frequencies for each question.
Provide a summary of cross tabulations for the differences in answers by people aged under 30 and those aged over 30.
Provide a summary of cross tabulations for the differences in answers by people of different genders.
Include a short summary of your key findings.

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