Increase visitor satisfaction and sustainability of the selected museum

Assignment Task

Task Description

Based on Assessment 1, you will make and upload a 15-minute recorded oral presentation for course grading. You should demonstrate your ability to propose management interventions for the case context explored in Assessment 1. You must apply concepts covered in the course and present their arguments informatively and coherently within the 15-minute recorded Audio/Visual presentation.

Assume you are presenting this to the museum director. Answer the following tasks:

1. Drawing upon your real-world museum experience, describe two specific examples and/or observations on potential service failures within the museum which may impact visitor satisfaction, loyalty, and repeat purchase behaviour. In your presentation include two photographs taken during your museum visit to support your arguments. Recommend solutionsto eliminate these service quality issues to manage visitor experiences.
2. Design an infographic and present it in your presentation. The infographic must illustrate how sustainable practices are integratedinto both the museum's operations and exhibits. Your infographic should focus on THREE of the following UNWTO's Sustainable Development Goals (SDGs): SDG 10 (Reduced Inequality), SDG 11 (Sustainable Cities and Communities), SDG 12 (Responsible Consumption and Production), SDG 13 (Climate Action), SDG 15 (Life on Land), and SDG 16 (Peace, Justice, and Strong Institutions) . The goal of your infographic is to effectively communicate the significance of adopting sustainable practices, as discussed in your presentation. 
3. Recommend a sustainability plan for the museum which promotes sustainable practices throughout its operation. Justify your plan by assessing potential challenges, costs, and benefits.

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