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Individual Business Case to Justify a New Product Based in Local - Regional & Global | Marketing Report Writing Assignment Help
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Internal Code: 1IBAI
Research, Define and Argue a Business Case to Justify a New Product Based in Local, Regional and Global
This assessment is designed to apply the knowledge and skills developed by you to evaluating the external and internal environment in which a new product is to be realised and defining strategies appropriate to its realisation. In this assignment, you are expected to analyse the external and internal environments (SWOT), identify a relevant strategy (S-O, W-O etc.), identify and describe a target market, and develop a suitable new product for the company to introduce for this target market. Description of assessment: In this assignment, each of you must choose a company from the list of companies provided (see below for a list of companies). You will choose a country (not Australia) that your company operates in and provide relevant background information and analysis on both the company and country, and design a new product for the company to launch in that country. You will need to provide a market description of the relevant market conditions that your company operates in. This might include variables such as the prevailing economic conditions, demand and supply factors, and a description of the industry etc. for that country. You will need to provide a referenced SWOT analysis for the company in that market, identifying the internal strengths and weaknesses and external opportunities and threats of the company for the chosen market. The goal of a SWOT analysis is to identify the critical factors that may affect your proposed business concept (or new product) and then build on your strengths to reduce your weaknesses, exploit opportunities and avoid potential threats. You are also expected identify and describe using marketing segmenting variables, one target market being served by your company. You are required to find and use 3 types of resources in the marketing plan using Market Line:- Industry reports (Global and Country)
- Company reports
- Prescribed textbook