Individual HOTS Strategic Plan - Hotel Simulation (HOTS) Business Decisions - Marketing Assignment Help

Assignment Task:

This is an individual project intended to represent the culmination of your Hotel Simulation (HOTS) business decisions undertaken during this unit. So far you have reached the end of managing your hotel for 2 simulated years. This project involves the preparation of a Strategic Plan to review the results from your balance scorecard through performance indicators. Based on the balanced scorecard results, you will provide strategic recommendations for various key hotel departments (Front office, housekeeping, F&B, Marketing, Human Resource) to improve the overall performance indicators of your hotel. Please refer to the background information of the hotel found under the HOTS folder on Blackboard.

Unit learning outcomes:

• Demonstrate an awareness of the nature and characteristics of a global hospitality enterprise.

• Plan and evaluate strategic management pathways for minimizing the impact of these unique constraints in a range of hospitality settings.

• Develop plans and tactics designed to implement strategic intentions.

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