Individual Strategic Report - Marketing Theory and Practice - Management Assignment Help

Assignment Task :

Assessment 2B: Individual Strategic Report 

2B is submitted by each individual that collates your personal individual insights providing clearly thought out recommendations that are based on your research and knoweldge of marketing theory and practice: 

2Bi. Executive Summary  

Description: Summarises the whole report (2Bi to 2Bvii) – it is not simply an introduction. 

2Bii. Issues resulting from the Situation Analysis

A clear description of the main issues that come out of the situation analysis. 

2Biii. Marketing Objectives - Weighting: 10% 

Clearly state up to three objectives for the company using S.M.A.R.T goal setting criteria. Explain how these goals link to the identified issues. 

2Biv.Target Market(s) and Positioning - Weighting: 10% 

State and justify which segment(s) you intend to target and how will you position the product/service for the target market(s). You may like to elaborate on the target market relative to what the client brief entailed. 

2Bvi. Key Strategies and Recommendations: 10% 

Develop key strategy options to achieve your proposed marketing objectives. You should consider justifying these with research and theory where appropriate. 

2Bvii. Exemplars of your plan 

Clearly outline how you will execute your key strategic recommendations. Feel free to refer the reader to appendices where applicable, but do summarise what you are hoping to achieve with each example. 

2Bviii. Writing Style, Referencing and Paraphrasing – 

Writing style, referencing, spelling and written communication. This includes having chosen i) a suitable structure and headings ii) correctly formatted (12pt font, 1.5 spacing, 2.5cm margins); iii) used appropriate in text citations and reference list (Harvard UTS Referencing Style); iv) written clearly and easily read report and v) correctly written in a way that is free of mistakes in spelling, grammar, punctuation. 

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