Industry Analysis - Persuasively - Technology - Oral Communication - Report Writing - Assessment Answer

Industry Analysis - Persuasively - Technology - Oral Communication - Report Writing - Assessment Answer 

Assessment Task:

Assessment Task 1: Industry Analysis and Presentation
The purpose of this industry analysis is to apply the relevant concepts, theories and frameworks to a real-life industry in Australia to better understand the strategic dynamics in that industry at a macro level and meso level. In doing so, critical analysis and reflection skills will be developed and demonstrated.
On-campus students:
For the presentation part of this assignment, students will work in groups (maximum 4 students in a team) to present a strategic analysis of a specific industry in Australia  The industry will be chosen by the groups themselves, based on their interests and the extent to which information is available through various data resources. Before starting with the analysis of the industry, groups NEED to seek approval from the unit coordinator. On the day of the presentation, the group must bring along a copy of the PowerPoint slides for the lecturer. After the presentation the lecturer will provide formative feedback so that groups will obtain information about their progress as well as suggestions for their written report.

ASSIGNMENT INSTRUCTIONS
For this assignment, you are a team of well-established strategy consultants hired to undertake a strategic analysis of a specific industry in Australia. You are to report back to a client, who engaged your services, on whether this industry is an attractive one or not for a potential new entrant. You may choose the industry but you MUST seek and obtain approval from your lecturer before beginning your assignment. You will need to address the following issues (both in your presentation and written report):
- Define and describe the industry (e.g. size, key competitors, products and/or services, geography etc.).
- Identify key industry forces influencing the industry (e.g. Porter’s Five Forces analysis).
- Identify key aspects of the macro-environment that are likely to influence this industry (e.g. PEST+ analysis).
- Identify key strategic opportunities/threats for the industry.
- Assess whether it is attractive to enter this industry, based on your analysis.

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