Industry Overview and Competitive Positioning - Accounting and Finance Assignment Help

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Industry Overview and Competitive Positioning
High barriers to entry and perfectly-competitive prices
Copper industry is characterised by significant entry barriers: limited resource base, existence of mining concessions and high capital intensity(please refer to Porter’s 5 forces analysis in appendix 35). KGHM is a beneficiary of the only copper deposit in Poland which is also the biggest one in Europe, but further increase of mined copper output is possible only through exploration of new deposits, in countries where global mining is concentrated. High capital intensity is related to energy costs (in Europe 25-34% of product cost),ntransportation and water supply needs, specialised employees and mining equipment, as well as maintenance of environmental protection systems. According to Davenport2 research, fixed capital investment cost for a complex producing refined copper is ca. $8500/t (from 0.75% Cu ore). The fact that individual copper producers are price-takers with the only product distinction based on product quality (KGHM produces copper cathode with 99.99% copper content) and the high dependence of industry’s profitability on the copper market price lead us to the analysis of the forces which govern this price.

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