INFO6050: Process Analysis & Problem Solving- Case Study- Report Writing Assignment

Internal Code: MAS7277

Report Writing Assignment:

Task: You have been asked to analyse a realistic business and through systematic fact finding and documentation identify operational issues within that business. In this assignment you will be playing the role of a Business Analyst who has been selected by the top management of Microsoft to analyse the now defunct product (www.microsoft.com/microsoft-band). Microsoft Band was a mobile device offered by Microsoft that is intended to support people in pursuing a healthy lifestyle and can be combined with the Microsoft Health service. Being aware that Microsoft Band was operating in a highly dynamic environment, with strong competitors such as Fitbit and Samsung Gear, top management have given you the task of preparing a business report to investigate the possible re-introduction of this product. which includes a model of Microsoft Band’s previous business system, a strategy analysis and stakeholder analysis, and a SWOT analysis. In particular, Microsoft Band is interested in identifying possible opportunities and threats for the company and a roadmap for how possible problems can be addressed, particularly in the emerging mobile health sector (also known as mHealth). In essence, Microsoft is interested in why it failed and can it be resurrected. You have already found several interesting web sites and articles that will help you with completing this assignment. Here is a list of the material you have found so far: • https://www.microsoft.com/microsoft-health • http://bits.blogs.nytimes.com/2014/11/02/microsofts-new-fitness-tracking-device-is-a-welcome-surprise/ • https://www.pwc.com/us/en/health-industries/top-health-industry-issues/assets/pwc-hri-wearable-devices.pdf • https://www.theverge.com/circuitbreaker/2016/10/3/13152590/microsoft-band-discontinued In this activity,  students will develop the ability to gather and record information, document systems and detail business requirements. They will then convey this clearly in a well presented and articulate manner.