Information & Communication Technology - IT Assignment Help

Assignment Task

• Read the following case study.
Your organisation runs a large retail business with multiple stores across the country. Before the Covid-19 pandemic, your organisation was in the process of designing and developing an online platform for business and has since sped up the development phase of the platform. The organisation had the resources and the skills to support this initiative from an information technology perspective.
The organisation aggressively marketed the new online platform and have attracted many new customers with the superior products and the competitive pricing but have failed to retain these customers. The marketing team has conducted surveys on why customers preferred to buy the same products at higher cost from your competitors and they have discovered that customers did not like using the new platform.
Your superiors have asked you to look into the problem.

QUESTION 1 - Conduct a root cause analysis to identify the possible reasons why customers do not want to use your organisation’s online platform. Then, choose any of the possible causes you have identified and clearly define this problem by writing a problem statement.

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