Information Service Experience - Customer Satisfaction Analysis - Marketing Assignment Help

Assignment Task :

You are to apply service quality and customer satisfaction theories learnt in class and analyse the service experience. You are then required to develop a service recovery strategy and customer
service function that will assist in improving the customer post purchase behaviour and promote customer loyalty.

Structure of the report in MS Word format should include
• Introduction
• Analysis
• Recommendation and service recovery strategy
• Conclusion
• Reference list

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