Elaborate and discuss how the effectiveness of spending money on activities in fields such as marketing, communications, image and corporate and social responsibility can be assessed using information systems in industry.
You are required to not only answer the question on the topic itself but also to:
Write in a credible academic style
Relate your answer to current literature on the subject
Reference all facts and contextualize opinions in your work using the Harvard referencing system
Provide a bibliography of all cited works (using the Harvard system)
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