Information Systems for Business Performance Assessment

Development of Digital Business Strategy 

Learning Outcomes Assessed

LO1: Evaluate issues relevant to the development, implementation, and evaluation of successful strategies for business performance, in particular e-business strategies.

LO2: Critically appraise the challenges faced by managers in the development and deployment of strategy for enhancing business performance.

LO3: Critically analyse how business prepare effectively for the future, transforming strategies into plans, plans into actions, and actions into results, and apply a range of alternative models and tools in environmental analysis and performance measurements for competitive advantage.

LO4: Successfully deploy relevant critical, analytical, and academic skills in an extended piece of writing related to management information systems.

Assessment Task

Scenario:

Acting as a Business Consultant, you are required to develop a business report for one of the following companies in the automotive industry, utilising the techniques and concepts covered in the module. This report will be shared with the senior executive of the chosen organization sons, focusing on helping the organization navigate the complexities of digital transformation and remain competitive in an increasingly digital economy. 

You are required to critically evaluate the current digital adoption, capability in business performance management and digital marketing practices and to recommend digital business strategies that the organisation needs to implement in order to maintain the company’s success in the automotive industry

Part 1 – Synopsis - Formative Assessment

You are required to produce a 500-word Synopsis, which should include the context of the chosen organization: 

• Identify the company mission, goals and values, and explain how they are relevant to the digital business plan and digital strategies the company has previously and currently adopted. Please provide evidence and relevant references to support your answer.

Part 2 – Business Analysis Report  Summative Assessment

You are required to produce a report of 4500 words. Please include cover page and content page 

• In the cover page, please Indicate the module, tutor/lecturer’s name and number of words (excluding cover page, content page, and reference list).

The report must cover the following sections:

Introduction:

• Provide an overview of the purpose of your report including an indication of the contents, with a definition of digital business and why this is important in the case of the chosen organization. 2.

Analysis of current digital business plan:

• Provide a critical analysis of the organization’s present digital business plan and use of digital technologies; evaluate how they are aligned to the organization’s vision, mission, and business goals.
• Discuss both internal and external environmental factors on the chosen organisation’s business. You are required to apply two strategic analytical techniques (such as SWOT analysis, PESTEL analysis, Porter’s Five Forces, etc) for the analysis.

Analysis of digital marketing practices:

• Conduct a critical analysis of the organization’s current digital marketing practices and provide potential areas for improvement.

Analysis of Business Performance Management:

• Critically evaluate the chosen organization’s capability in controlling its business performance, based on the Balanced Scorecard (BSC) performance management framework.
• Suggest a list of performance indicators which can help further improve the chosen organization’s performance; and explain their roles and importance across the chosen organization.

Recommendation of digital technologies and strategies: 

• Based on the analysis of current digital business plan and business performance management, provide recommendations on applications of digital technologies and digital strategies that enhance competitive advantage and decision making for the chosen organization.
• For each of the recommendation, you must provide at least one real business case study either within or outside the automotive industry and identify key learnings from each case study which can be applied to the chosen organization, in order to enhance the report’s credibility and provide evidence of success from past projects.

Challenges of digital strategy deployment:

•  Discuss potential challenges and risks when deploying and implementing the proposed digital technologies and strategies.
• Provide solutions to overcome these challenges

Assessment Summary

Objective:
The assessment requires students to act as a business consultant and develop a comprehensive digital business strategy report for an automotive company. The report should critically evaluate current digital adoption, digital marketing, and business performance management practices, and provide actionable recommendations to enhance competitiveness in a digital economy.

Key Pointers to Cover:

1. Synopsis (Formative Assessment, 500 words)

   • Context of the chosen organization
   • Company mission, goals, and values
   • Relevance to past and current digital strategies
   • Evidence-based references

2. Business Analysis Report (Summative Assessment, 4500 words)

   • Introduction: Overview, purpose, definition of digital business
   • Current Digital Business Plan Analysis:
     • Evaluation of existing digital strategy and technology adoption
     • Alignment with organizational vision, mission, and goals
     • Internal and external environment analysis using at least two strategic tools (SWOT, PESTEL, Porter’s Five Forces)
   • Digital Marketing Analysis: Critique current practices and suggest areas of improvement
   • Business Performance Management Analysis:
     • Evaluate capability using frameworks such as Balanced Scorecard (BSC)
     • Suggest performance indicators and their significance
   • Recommendations:
     • Proposed digital technologies and strategies for competitive advantage
     • Real-life case studies to support recommendations
   • Challenges of Deployment:
     • Identify potential risks and challenges
     • Suggest practical solutions to mitigate them

Learning Outcomes Assessed:

• Evaluate issues in digital strategy development, implementation, and evaluation (LO1)
• Critically appraise managerial challenges in strategy deployment (LO2)
• Analyze business planning and performance measurement for competitive advantage (LO3)
• Apply analytical and academic skills in extended management writing (LO4)

Mentor-Guided Approach

Step 1: Understanding the Assessment Requirements

The Academic mentor began by reviewing the assignment brief with the student, highlighting the distinction between the formative synopsis and the summative business report, ensuring clarity on word count, structure, and deliverables.

Step 2: Choosing the Organization and Researching Context

• Student selected an automotive company.
• Mentor guided the student to identify the company’s mission, vision, and values and how these aligned with digital strategies.
• Relevant sources and references were identified for evidence-based support.

Step 3: Conducting Digital Business Analysis

• Mentor explained how to critically evaluate current digital adoption, using strategic frameworks: SWOT for internal strengths/weaknesses, and PESTEL for external factors.

• Student was guided to link the analysis to business goals and provide structured insights.

Step 4: Evaluating Digital Marketing Practices

• Mentor encouraged the student to assess digital marketing effectiveness, identifying gaps and potential improvements based on industry benchmarks and real-world examples.

Step 5: Business Performance Management

• Mentor introduced the Balanced Scorecard framework and guided the student to select suitable performance indicators.

• Student learned to justify indicators in terms of improving organizational performance.

Step 6: Recommendations Development

• Mentor guided the student to propose actionable digital strategies, incorporating real-world case studies for credibility.

• Each recommendation was tied to specific organizational challenges and potential benefits.

Step 7: Addressing Challenges and Risks

• Potential deployment challenges were identified.
• Mentor advised on proposing risk mitigation strategies and contingency planning.

Step 8: Structuring and Writing the Report

• Mentor reviewed report formatting: cover page, content page, headings, citations.
• Guidance provided for clarity, coherence, and logical flow between sections.

Outcome Achieved

• The student produced a well-structured, evidence-based digital business strategy report aligned with the learning outcomes.
• Key learning objectives were met: critical evaluation of digital strategies, analytical application of performance frameworks, and understanding managerial challenges in digital transformation.
• Student gained practical skills in business analysis, strategic planning, and professional academic writing relevant for consultancy roles.

Boost Your Learning with Our Assignment Solutions

Looking to get a head start on your assignments? Download our sample solution for guidance and inspiration. Use it to understand the structure, approach, and key insights but remember, this sample is for reference only. Submitting it as your own work can lead to serious plagiarism consequences.

For a worry-free, fully personalized solution, you can order a fresh, plagiarism-free assignment crafted by our team of professional academic writers. Each solution is tailored to your specific requirements, backed by research, and ensures you meet all learning objectives with clarity and precision.

Benefits of Ordering a Fresh Assignment:

• 100% original and plagiarism-free content
• Expertly structured and formatted for academic standards
• Customized to your topic, scenario, and assessment criteria
• Saves time and reduces stress while improving understanding

Don’t risk your grades choose a solution that works for you.

Download Sample Solution                  Order Fresh Assignment