Highlights
Note:
1. You must answer all questions based on your assigned case/organization. All questions having equal weightage/marks.
2. Citations and references must be there using formal citation style.
Questions:
1. What is the business model of the company? Justify your answer by indicating why this is the business model for the company.
2. What is/is their payment system (s)? Explain how to secure the payment system(s) they are using.
3. What is the e-business technology they are using and what is architecture of those technologies? You must explain each of those. (Hints: web 2.0, cloud computing etc.)
4. Write and explain the effectiveness of their marketing strategy.
5. What are the marketing communication channel they are applying? Based on your experience in this course evaluate their marketing communication channel.
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