INFS3065 - Information Technology Strategy and Management - Case Study Response - Management Assessment Answer

TASK DESCRIPTION

For this assessment task requires a response that is normally expected to be 1000 words. This number is a general expectation and may not be strictly adhered to. This assessment requires a thorough investigation of the given case and its associated implications. You are required to critically appraise the situation and advise accordingly. As you read the case – it is beneficial to summarise the issues and the situation from IT strategy and management perspective. As you read and research you will get more analytical in dealing with the information. This is because you will also be required to make a recommendation for the company.

QUESTIONS: Research this organisation through the publicly available information on the internet: www.ford.com.au. Then in the response paper, please respond to the questions below: 1. In the context of IT/IS strategy, what big decisions has Ford taken recently? (Tip: You may need to research beyond the scope of the given case.)

1.1. What factors led Ford to take those strategic decisions?

1.2. What are the pros and cons of those big IT/IS strategic decisions for Ford in (a) Short-term, (b) Longterm?

2. Major priorities and challenges of Ford:

2.1. What are the top five business challenges of Ford (in the descending order of importance)?

2.2. What are the top five business priorities of Ford (in the descending order of importance)?

3. Situation Analysis:

3.1. Application of Porter’s Five Forces model on Ford:

3.1.1. In the light of this case and as of July 2019, use the Five Forces model of Porter to assess the situation of Ford.

3.1.2. Where do you see the balance of power? (Tip: Consider an analogy to risk assessment)

3.1.3. How does this impact IT/IS strategy? 3.2. Application of Porter’s Five Forces model on IT in Ford:

3.2.1. In the light of this case and as of July 2019, use the Five Forces model of Porter to assess the situation of IT in Ford.

3.2.2. Where do you see the balance of power? (Tip: Consider an analogy to risk assessment)

3.2.3. How does this impact IT/IS strategy?

3.3. Application of Porter’s Value Chain model:

3.3.1. In the light of this case and as of July 2019, use the Value Chain model of Porter to assess the internal situation of Ford.

3.3.2. How do you evaluate the performance of IT?

3.3.3. How does this impact IT/IS strategy?

3.4. Application of SWOT model:

3.4.1. What were the best IT strategic steps taken by Ford during the past three years?

3.4.2. What were the worst IT strategic mistakes of Ford during the past three years?

3.4.3. What were the important IT strategic opportunities missed out by Ford during the past three years? What they could have done better? How such actions would have improved the situation?

3.4.4. What top IT risks or threats are faced by Ford today? How can those risks or threats be addressed or mitigated?

4. Please express your opinion on the following:

4.1. How important is the role of IT in Ford?

4.1.1. How can IT support the business of Ford to overcome the problems, challenges, and risks identified in the previous questions?

4.1.2. Does the management underestimate this role of IT?

4.2. Do you agree with the decision of management to cut so many jobs? Explain with reasons and recent examples from the industry. (Tip: this will involve using references)

4.3. What will you advise the CIO of Ford in the current situation and at a time when the management has already made the decision to cut so many jobs? Please explain with reasons and ensure that they are well justified (Tip: Use supporting evidence).

5. Identify the factors which contribute to “Red Ocean” for IT in Ford as compared to IT in other firms. How can you create a “Blue Ocean” Strategy for Ford? (Only identify the factors for competition, in other words, you are not required to write down the complete strategy document in your response).

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