ING Case Study - Managerial Economics - Management Assignment Help

Assignment Task

Case: ING

Objectives
The aim of this activity is to be able to think about the decisions taken by a real company and to study the repercussions of these decisions in all functional areas, thereby acquiring a global view of the organization.

Description of the activity and preparation guidelines
ING is distinguished by the fact that its operations are performed over the Internet, although it currently has branches in some of the cities where it operates. It strategy is based on offering its customers effective solutions to help them manage their financial products better. They claim operational excellence and the quality of international service, and employees with the highest ethical and moral standards. They offer products with high profitability free of fees or small print, managing all transactions over the telephone or via Internet without charging fees. Read the text and watch at least the suggested videos. Study some issues more closely by doing more research into the company.

ING bank has made full use of digital tools: online support, web?based services, etc., but the banking sector is evolving in an ever more aggressive environment. The industry is moving forward and technology is increasingly important. To survive, banks have to take advantage of their fundamental competitive edge: the information about their customers, turning this into knowledge in order to offer them a better experience. Study the strategy of ING and its environment. Do you think it is using the correct tools? How would you compare it with its competition?

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