Highlights
Task
Innovation and Professional Practice & Models and Paradigms of Innovation
Learning outcomes
• Understand the limitations of partial models of innovation
• Differentiate closed innovation and open innovation paradigms
• Understand Design Thinking and the Design Thinking process
Distributed innovation
• Closed Innovation: Controlled innovation process and doing innovation on their own
• Open Innovation: Innovation using internal and external ideas and paths to markets
“useful knowledge is generally believed to be widely distributed, and of generally high quality’’
User centered innovation and Design Thinking
• Thinking like a designer can transform the way organisations develop products, services, processes, and strategy.
• Design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable.
Design Thinking in action for problem solving: “what is?” and “what if?” stages
Learning outcomes
• Learn the tools to be used in the ‘what is’ and ‘what if’ processes.
• Learn Mind Mapping for extracting meaning from a vast amount of information.
• Learn Brainstorming as a tool for generating new ideas
Information collection and analysis
• Deeper understanding of users to understand how they frame the problem
• Observe users’ behaviour
• Conduct interviews
• Take notes, take pictures, record videos
• Collect secondary information
Design Thinking in action for problem solving: “what wows?” and “what works?” stages
Learning outcomes
• Understand the iterative nature of design thinking process.
• Learn ‘Concept Development’ as a tool for converting ideas into concepts.
• Understand the importance of rapid prototyping in in the ‘what wows’ stage
• Learn customer Co-creation as a tool for testing by the user/s in the ‘what works’ stage
Concept Development
• Select the best ideas
• Assemble them into detailed solutions
• Evaluate the solutions using customer and business criteria
“What wows” stage
• Select the best concepts to solve the problem
• Translate the narrowed down concepts to an actionable project.
• Develop prototypes of the selected ideas to evaluate and refine
‘What works’ stage
• Co-creation of the solution with the users Customer co-creation ? Enrol customers who care about you ? Enrol a diverse group of users ? Not a sales call ? Engage one customer at a time ? Provide more than one options to consider ? Help them to see the solution
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