Innovation Distinguishes Between a Leader and a Follower

Assignment Task

Despite the initial perception that e-commerce is something relatively new, its history is more extensive than it appears. We can actually say that the origin of electronic commerce dates back to the beginning of the 20th century in the United States with the emergence of catalogue sales. Until then, you could only buy a product in the store, so catalogue sales were the first way to buy in which the customer did not physically see the product but saw it in photographs and illustrations. This method of sale was truly revolutionary, as the distribution of the catalogue allowed some rural areas with difficult access to commercial areas to purchase different products, which was unthinkable and inaccessible until that time.

Despite this precedent, it can be considered that the first approach to e-commerce as we understand it today was in 1960 with the development of the EDI (Electronic Data Interchange) system, which allowed electronic transactions and the exchange of commercial information between companies for the first time.

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