Integrated Marketing Communication Case Study Marketing Assignment Help

Assignment Task

Task

1. Understand the conceptual framework of integrated marketing communications
2. Analyse the integrated marketing communication processes
3. Evaluate the integrated marketing communication process
4. Demonstrate the understanding of the elements of creative and media strategies in integrated marketing communications
5. Assess the media channels used in integrated marketing communications
6. Formulate the conceptual framework of integrated marketing communications to develop an IMC plan
7. Design and produce an integrated marketing communications plan in an appropriate format

ASSESSMENT DESCRIPTION:
Your final assessment will comprise of an individual written assignment
1. An individual critical thinking case study (1500 words) in which you are given a critical thinking case study and you need to analyze with relevant Integrated Marketing Communication theory learned this trimester to identify solutions to the problems in the scenario.
2. A self-reflective summary (1000 words), which addresses what you have learned about the integrated marketing communication from Week 1-11 only, applying the theory to your own
 experience.

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