Integrated Marketing Communication (IMC) Report Writing - Marketing Assignment Help

Assignment Task

This document outlines the required structure for the Integrated Marketing Communications (IMC) plan Report (Group-based) due Wednesday 2nd of June 2021 by 11.59pm. As can be seen in the below structure, guidance is provided on how the report should be arranged, information that is required in each of these sections and the allotted marks for each section of the report. It is advised that you continue to follow your allocated Creative Brief from Assessment Item One. To ensure that all required components are completed, please ensure that you review this document alongside the marking rubric that is available in the Assessment Folder on Blackboard.

In this section you are asked to discuss the internal and external aspects of the brand that pose strengths, weaknesses, opportunities and threats to the design and implementation of the communications campaign. You must ensure that the information provided and discussed goes beyond a SWOT analysis table. Ensure that there are logical linkages from the SWOT analysis to the communications campaign. The following topics will assist in building the knowledge needed to complete this section:

• Industry and Market (what are the industry trends)
• Consumer Behaviour (think about the customer journey, what stage in the buyer’s decision is the target audience in)
• Competitive situation (how is the brand performing in the competitive landscape, think about the brands positioning: points of parity and differentiation)
• Micro factors (organisation, suppliers, publics, marketing intermediaries)
• Macro Factors (demographics, economic, natural and political/legal trends)

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