Integrated Marketing Communication - Report Writing Marketing Assignment Help

Assignment Task:

Introduction

In my past education, I completed a Bachelor of Science in Environment Science. I know about global warming and how it is affecting Earth. So, in my future, I would like to start a business of Eco-friendly clothes to save the Environment.

“Wear Green, Live Green, be a part of our clean & Green initiative”

Today the issue of global warming has increased up to a lot of extent and many companies out there are trying to produce goods that are environmentally friendly and do not cause harm to the environment. As our target market is those customers who want to purchase environment-friendly clothing products. This message is targeting the customers to be responsible citizens of the society by purchasing such clothes which are environment-friendly and will not cause harm to the environment. Today many customers become aware of the global warming condition. The message is telling the story regarding how the business wants to promote environmental protection. The guilt of pollution and global warming is depicting from this message. 

“For those who want to stay stylish all the time”

Many customers today want to purchase such clothes that are not only trendy but also stylish at the same time. Every customer wishes to look good in the clothes they purchased. No one wants to purchase such clothes that do not look good on them. Here the target customers are those who want to look stylish in clothes and prefer such trendy clothes and a bit different from other apparel that is available in the market. This message is attracting customers who are looking for something different (Kotler, 2013). This message has targeted the fear of the people which is how they look in public. People want to look stylish and this message is capturing attention as well as the emotions of the customers. 

“Spend less, look good”

Many customers are there who want quality products but want to spend less. Many luxury brands charge high prices from the customers because not only their products are higher in quality but also unique in so many ways. That is why they charge premium prices from customers. Here the target customers are those customers who want to purchase good quality products at affordable prices. There is a huge number of customers who want quality clothes at fewer prices. So, the above message is attracting the customers who focus on quality and affordability at the same time (Kotler, 2013). From the above message exclusivity of the business is evident because it is providing unique products at affordable prices which most of the businesses do not do.

Social Media

Social media websites such as Facebook, Twitter, Instagram, YouTube, etc. provides the platform to the businesses to market their products. Social media sites such as Facebook and Twitter are used by millions of people therefore advertising the products through social media is a good idea. Not only feedback from the customers can be taken through social media but also the business can reach a huge number of customers which is not possible through the mediums such as newspapers or billboard advertisements. Another plus point of social media marketing is that the business can market their products at less cost. Therefore, for advertising the clothing products to the target customers social media platform will be utilized (Vimi, 2013).

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