Integrated Marketing Communication: Thankyou- World Water Crisis- Report Writing Assignment

Internal Code: 1GIDD

Report Writing Assignment:

Our Story: Thank you was born in 2008 in response to the World Water Crisis. At that time, over 900 million people didn't have access to safe drinking water on a daily basis, yet the Australian bottled water industry was worth an estimated $600 million a year. Pretty wild given Aussies can access safe water straight from the tap! Our co-founder Daniel Flynn pulled together a group of friends in Melbourne and together turned an idea to launch a line of bottled water that would fund water projects overseas into a reality. In July 2013 we rebranded as Thankyou, complete with two new ranges: food and body care and today, Thankyou has over 50 products available in 5500 outlets in Australia (including 7 Eleven, Coles and Woolworths). The idea was to take a more holistic approach to combating poverty, with 100% of our profits funding safe water, food and hygiene and sanitation services around the world. In 2016 launched Thankyou baby, a range of nappies and baby care funding child and maternal health programs around the globe to empower families in need. Visit the Thankyou website to learn more about the brand. Assessment overview This assessment task requires you to collaborate as a team to develop an integrated marketing communications (IMC) plan for a client. In completing this assessment, you will demonstrate your team's ability to deconstruct and interpret information, apply advanced learning from this unit, and most importantly, develop a compelling integrated marketing communications strategy and explain why and how it will be executed. Assessment details The IMC plan is to be written as a professional document in business report format (see the student toolbox on Blackboard for a guide on how to write a report). The plan should demonstrate a consistent and appropriate style of presentation and use Harvard referencing throughout. The IMC plan should reflect the integration of informed decisions and judgments as well as the application of your team’s knowledge of socially responsible behaviour.