Integrated Marketing Communications & Communications Audit - Marketing Assignment Help

Assignment Task

Task

Once you have done this, you are required to prepare a 1500-word report that is written from a thirdperson perspective using appropriate business language. Use the following format:
• Introduction (150 words maximum)
o A detailed summary of the brand’s personas that you pitched in the first assessment. 
Assessment Information
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• • Positioning (350 words maximum)
• o Identify at least four competitors on a brand positioning map that visually demonstrates
• the position of this brand compared to its competition.
• o Include an explanation of the brand positioning map and the reasoning why you have
• positioned the competing brands in this way.
• • Integrated Marketing Communications Mix (850 words maximum)
• o Identify each element of the integrated marketing communications used by the brand:
• ? Advertising
• ? Digital marketing communications
• ? Direct marketing
• ? Point of purchase
• ? Sales promotion
• ? Personal selling
• ? Public relations
• ? Sponsorship
• o Include sub-headings for the tools that you will be auditing. Discuss how the brand
• uses this element of the mix, the messaging, imagery, tone, and style used, and
• consider how you would evaluate its effectiveness. Likely, the brand does not currently
• include all the above as part of its marketing mix. If this is the case, identify which tools
• it does not now use and note whether it would be beneficial to incorporate these tools
• in the future

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