Integrative Model of the Organizational - Environmental Antecedents - Research Assignment Help

Assignment Task:

Integrative model of the organizational and environmental antecedents of organizational success

You are responsible for developing a comprehensive literature review research paper culminating in an integrative model of the organizational and environmental antecedents of organizational success. (Please be sure to address organizational-environmental interactions. See the video(s).) As a starting point for your quest, I would refer you to a set of papers many would consider "foundational" in our field. Please see below. While these papers are very important, it would still be a good idea to bring the discussion up to date by incorporating more contemporary work in it. Toward the end of your document, I would like to see a section discussing the implications of your findings for marketing management. I would expect your paper to be 8-10 double-spaced pages.

Day, G. 1994. The Capabilities of Market-Driven Organizations. Journal of Marketing, 58(4), 37-52.

Kirca, A., Jayachandran, S., & Bearden, W. 2005. Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance. Journal of Marketing, 69, 24-41.

Kleinschmidt, E., & Cooper, R. 1991. The Impact of Product Innovativeness on Performance. Journal of Product Innovation Management, 8(4), 240-251. PDF: 1991-Impactofproductinnovativess-JPIM91 - Copy.pdf.

Morgan, N., Vorhies, D., & Mason, C. 2009. Market Orientation, Marketing Capabilities, and Firm Performance. Strategic Management Journal, 30, 909-920.

Morgan, R., & Hunt, S. 1994. The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.

Narver, J., & Slater, S. 1990. The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 549(4), 20-35.

Paladino, A. 2007. Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations. Journal of Product Innovation Management, 24(6), 534-553.

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