Internal Analysis and Competitive Strategy - Report Writing - Management Assignment Help

Assignment Task:

Assessment 2 - Individual Report

Task Overview: Internal analysis and competitive strategy

This assignment is a continuation of the work you undertook in Assignment 1. Your brief is to provide a report that evaluates the strategic capability of your organisation and an analysis and recommendation for its future strategic direction.

Report Structure

The following list sets out the sections of your report.

1. Title page

In the title page you should include:

1. Title of the report.

2. Your name and student id.

3. Date and unit code.

2. Table of contents

Include all of the section headings and subheadings below, together with the page numbers.

3. Executive summary (300 words)

This is a one-page introduction and summary of the report, written as a series of short paragraphs or in point form, outlining the:

1. Purpose: A description of why you have undertaken the analysis and written the report.

2. An outline of the organisation’s current strategic position.

3. Recommended competitive strategy.

4. Strategic analysis

This section comprises the following sub-sections.

4.1 Strategic capability and culture (500 words)

4.1.1. Apply the ‘VRIO’ criteria to describe and evaluate the strategic capabilities of your business.

4.1.2. Draw a cultural web of the business (see Chapter 6 and Fig 6.6 in the text). Briefly evaluate the relationship between the culture and the strategy of the business.

4.2 Competitive strategy (900 words)

Refer to Chapter 7 (particularly Section 7.2) of the text book. Identify and describe the most viable competitive strategy for the business and explain how your competitive strategy will be:

4.2.1 Externally and internally consistent

4.2.2 Feasible

4.2.3 Ethical

4.2.4 A basis for achieving competitive advantage.

4.3. Implementation (300 words)

Set out an action plan for the implementation of your recommended strategic direction. Make sure that you draw on relevant sections in Part 3 of the text to assist you in designing your implementation.

5. References: List all of the references referred to in the report. Use the Harvard system of referencing.

Report Format

Max words: 2000 (excluding title page, table of contents and references. Appendices are not allowed. Section word limits are a guide.)

Line spacing: 1.5

Font size: 12

Marking Criteria

Criteria

No attempt

F (1)

F (2)

P

C

D

HD

Executive summary 300 words Describes the purpose of the report. Outlines strategic position and competitive strategy.

ULO2

Total: 4.5 marks

0.00

0.75

Failed to set out a strategic rationale for undertaking the report.

Inadequate outline of strategic position and competitive strategy.

1.5

A brief or partial rationale provided, demonstrating limited knowledge of the purpose of the report.

A partial outline of strategic position and competitive strategy.

2.25

An adequate rationale for undertaking the strategy report.

A fair outline that could have been further developed.

3.0

A sound rationale and comprehensive outline.

3.75

A strong rationale and strategic outline.

4.5

A strong and compelling rationale and an insightful, concise and strategically focussed outline.

Strategic capability and culture

500 words

1. VRIO criteria applied

2. Cultural web illustrated, culture and strategy relationship evaluated,

ULO2 & ULO3

Total: 9 marks

0.00

1.5

Poor application of VRIO.

3.0

Partial or unclear application of VRIO.

4.5

Adequate application of VRIO.

6.0

Good application of VRIO.

7.5

Very good application of VRIO.

9.0

An excellent application of VRIO.

Poor illustration of the culture web without reference to the culture and strategy relationship.

Partial illustration of the culture web with weak reference to the culture and strategy relationship.

Fair illustration of the culture web with some reference to the culture and strategy relationship.

Good illustration of the culture web with adequate reference to the culture and strategy relationship.

Strong illustration of the culture web with comprehensive reference to the culture and strategy relationship.

Clear and strategic illustration of the culture

web and of the culture

and strategy relationship.

Competitive strategy

900 words

Identification and

description of

competitive strategy

supported by the

application of

Rumelt’s model

ULO2 & ULO3

Total: 12 marks

0.00

2.0

Poor identification and description of competitive strategy, not supported by Rumelt’s model.

4.0

Partial identification and description of competitive strategy, weak support from Rumelt’s model.

6.0

Adequate identification and description of competitive strategy with adequate support from Rumelt’s model.

8.0

Fair identification and description of competitive strategy with fair support from Rumelt’s model.

10.0

Strong identification and description of competitive strategy with comprehensive support from Rumelt’s model.

12.0

Strong and compelling identification and description of competitive strategy with comprehensive and

strong support from Rumelt’s model.

Implementation 300 words

Action plan. Practical and applied steps and activities to implement the strategy,

ULO2 & ULO3

Total: 4.5 marks 0.00 0.75
General and theoretical action plan with steps not specific to implement the strategy. 1.5
Partial action plan with a few practical and applied steps specific to implement the strategy. 2.25
Adequate action plan with adequate practical and applied steps to implement the strategy. 3.0
Fair action plan with a sufficient number of practical and applied steps to implement the strategy. 3.75
Comprehensive action plan with a range of practical and applied steps to implement the strategy. 4.5
Strong and compelling action plan with a considered and comprehensive range of practical and applied steps to implement the strategy.

 

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