Internal and External Environment Analysis - PESTLE Analysis for Micro Analysis - Strategic Management Assessment Answer

Strategic Management Assessment Task

Introduction

Purpose of the report (This report is about a strategic management issue)

It should include background, strategic analysis, choice and implementation

Findings

Choose a single specific organization (Tourism and Hospitality)

Strategic Purpose

• A brief history of the organisation and its strategic development.
• Organizational structure, controls and corporate governance.
•  Mission, vision, values of the company (only facts) NO NEED TO PARAPHRASE

Strategic Analysis

Strategic Language

• Internal and External environment analysis (SWOT for macro analysis and brief PESTLE analysis for micro analysis)
• Competitive advantage and sustainability

Strategic Options/ choices

• The development of strategy at a business, functional and corporate level
• Strategic existing plans
• Merger, acquisitions and international alliances (if any) and their impacts

Strategic Implementation

• Importance of leadership and entrepreneurship
• Implementing plans

The Report may address other relevant considerations and must include evidence of research to substantiate your conclusions and recommendations.

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