International Business - Management Assignment Help

Assignment Task

ASSIGNMENT BRIEF
Select an existing company from a country of your choice and choosing a country of entry that should be outside of any economic integration treaty of the home country. E.g.: You cannot choose 2 countries within the European Union. The company should have a product or service that is ready to internationalise or is internationalized already.
In this scenario, the Macro Market Analysis (PESTLE), and Competitive Analysis have already been performed and the company is primed to enter the market. The company has chosen to enter the market using a Foreign Direct Investment (FDI) strategy.
You have been hired as a consultant to advise this company in the development of its Market Entry Strategy and operational considerations in the following areas;

Tasks
1. Critically evaluate the FDI options that would be open to your firm and recommend the most appropriate.
2. Critically evaluate the operational considerations for the company’s products or services and make your recommendations.
3. Critically evaluate what Human Resource Policies available to the company and justify your recommendations.
4. Critically evaluate the firms Environmental Social and Governance (ESG) responsibilities for entering the new market as well as the Firms Leadership considerations. Make your recommendations on how they should approach both areas. 

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