International Business Management - Policies and Strategies - Socio-Cultural, Economic and Technological Assessment Answer

Internal Code: 1AHJGH

International Business Management Assessment Answer

Assignment Task: Knowledge K1 Their understanding of the concepts, terminology & theoretical models associated with international business policies and strategies. K2 An understanding of the political, socio-cultural, economic and technological factors that have been found to influence variations in international organisational business structures and management styles. K3 An awareness of the relationship between national and organisational cultures K4 Their knowledge of the conceptual theories of ‘internationalisation, innovation and competitive advantage’ to different industries and locations Skills S1 How to apply relevant theoretical concepts to real-world business (environment) dilemmas and issues, producing a diagnosis and possible solutions. For each question, the competent answer will be concise, accurate and clearly written in your own words. It will put forward your individual analysis of the issues raised, rather than merely offer a descriptive account. It will be logically organised and contain a conclusion. Your assignment should also consider and apply the relevant theories and your arguments should be supported by drawing on relevant literature and examples from international business. Where you draw on the views, words and research of others, these will be acknowledged as references and cited clearly in your answer conforming to the Harvard referencing system. The Generic PG assessment criteria are attached as well as a module interpretation in the form of a mark sheet. The University’s Policy on Cheating, Collusion and Plagiarism will apply. Questions In answering ONE of these questions, Please also note that (i) As much as possible your answers should draw on real world examples from the activities of international businesses and national economies (ii) Equal weighting should be assumed for two part questions. 1. Drawing on relevant theory, critically compare and contrast the activities of two companies (of your choice) in the same industrial sector, as they develop new technology to try to maintain their competitive advantage. In doing so consider their current achievements and potential for sustaining high performance. 2. To what extent will the alleged rising power of the BRICs and the MINTs alter the balance of power in the global financial and political institutions? What are the implications for multinational enterprises seeking to access and develop business in these markets? 3. For a global company from a BRIC economy contemplating a joint venture with a foreign partner in a European Union country (of your choice) what are the cultural difficulties likely to be 3|Page encountered? In addition what are your recommendations for how to enable the joint venture to succeed? 4. As an adviser to a government of a developing economy, you are asked to provide a critical analysis which sets out what policies the government could pursue to (a) bolster national innovative capacities; (b) maximize the benefit of the from technology transfer afforded by its inward investors in manufacturing

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