Highlights
Overview
This project is based on the same case that you worked on in the previous course. In this assignment, you will make a recommendation to the Board of Directors for its entry strategies.
Task
Identify international opportunities and formulate recommendations for pursuing those opportunities in line with organisational capabilities and which are socially and culturally responsible. Using the organisation's brief, you should:
Identify the international business opportunities that you will pursue.
Develop recommendations for the company which includes addressing the following:
The appropriate international strategy chosen
The entry mode chosen
The international organisation design chosen
The international marketing strategy chosen
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