Highlights
Task
International Business Plan Final Report
1) Ability to identify and evaluate the current business model of the company, the opportunities and threats the company faces in the target market, the strengths and weaknesses of the company in comparison with competitors in the target market, and, most importantly, major strategic and managerial issues the company will have to address in the target market.
2) Ability to integrate information, including facts and examples from your own research, to develop a logical and coherent business plan framework for analysis of these strategic and managerial issues.
3) Ability to select theoretical constructs learnt from classroom and self-directed reading, and innovatively apply them to creatively addressing these strategic and managerial issues.
4) Quality of written presentation and editorial care.
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