International Expansion in the Alcoholic Beverage Market - Business Assignment Help

Assignment Task:

Description / Requirements
Individual Assignment: Business Analysis Report
Business Analysis Report 
Your task in this written assignment is to present a business analysis report after a thorough analysis of the firm, Coopers Brewery of South Australia (Coopers here after) and the potential for further international expansion in the alcoholic beverage market (beer segment) in Thailand. You will draw on your knowledge of the topics that we have covered in this unit in completing the tasks presented below. This written assignment will challenge your ability to apply what you have learned from this unit to date. The underlying questions that you should bear in mind in preparing this assessment task is:

“Given the salient strategic features or characteristics of Coopers’ internal and external business environments, do you think and in what way the firm can take advantage of the opportunities in an emerging economy like Thailand?”
Point of View: You are allowed to use first (e.g. I propose that….), second person (e.g. You need to address…) or third person (e.g. This analysis shows that…) in your point of view. Be consistent all throughout the document. Remember, you are presenting this report to the board of directors of Coopers.

Structure of the Report:
Cover page/Front Page
1. Executive summary/Introduction (max 200 words)
2. Strategic Assessment of the Firm (i.e. Internal Environment) (900 words)
3. Strategic Assessment of the Firm’s External Business Environment (900 words)
4. Managerial Evaluation of the Growth Opportunities: (1200 words)
a. Generic Business Strategy
b. Ansoff’s Strategy
c. Evaluation Using SAFE Criteria
5. Synthesis/Conclusion (max 300 words)
6. References (not counted in word limit)
7. Appendices (not counted in word limit)

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