Highlights
1. Course Rationale and Description
Business research knowledge and skills are important criteria for understanding, conducting, interpreting and presenting findings in the hospitality/tourism industry. This course provides students with an opportunity to conduct primary and/or secondary research in an area of interest and apply theoretical knowledge and skills learnt in previous courses in their programme of study. The dissertation requires students to carry out their own research study in terms of: Identification of a topic area; research preparation; literature review; question and/or hypothesis development; selection of appropriate research method, including selection of data gathering method(s), and application of appropriate data analysis and modelling techniques; presentation of the research findings, and articulation of the research conclusions in the broader context of the topic area. The dissertation is the final component of the degree programme and presents a written work of scholarship that demonstrates the student's ability to research an approved topic and present a well-reasoned argument in support of a clearly stated hypothesis or research question.
2. Course Learning Outcomes
Learning Outcomes
CLO1 Demonstrate a sound appreciation of the factors affecting the selection of practical, feasible and worthy research topics in the hospitality and tourism industry.
CLO2 Display a sound academic approach to locating, accessing, assessing, using and citing literature appropriate to the chosen research topic.
CLO3 Design a research study, review existing sources of information, collect primary data, analyse data, develop recommendations and draw conclusions
CLO4 Apply the scientific method and integrate skills, knowledge and theory from a range of subjects and disciplines.
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