International Market Analyses Report Writing - Management Assignment Help

Assignment Task

Element 011: Individual Project 
Task: An Individual project report on a brand of your choice. The brand must only currently be available in a limited amount of countries or a particular region and must have a physical market offering/s. The case study should be no more than 4000 words and must be completed individually. 
The assignments must contain the following components:
Part 1) Brand Analysis
Brand Introduction
Brand Portfolio / Availability
Brand Elements
Brand Equity (Keller's CBBE model)
Brand Mantra
Part 2) International Market Analyses
SLEPT analyses of 3 culturally distinct markets which the brand could potentially enter
Competitor analyses for each market
Part 3) Strategy for Market Entry
Selection and justification of new international market to enter
Recommended market entry strategy
Recommendations for standardisation or Adaption (Marketing mix framework)
Intended Points of Parity (POP) and Points of Differentiation (POD)
Presentation) Range and quality of sources, use of Harvard style referencing, clarity of writing and presentation, quality of discussion
 

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