International Marketing - External Environmental Analysis - International Marketing Theory - Wider and Competitive Environments - Marketing Report Writing Assignment Help

Assignment Task:

Marketing Report Writing Assignment Help

Using the Marking criteria below as a guide and meeting all the requirements for Task 1 and Task 2 below, write a marketing report thereby critically analyse and evaluate the strategy of an organisation in a country of your own choice with a view to recommending marketing strategic options for further growth and international expansion. Your report should include the following tasks. Avoid unnecessary definitions of marketing and internal marketing etc…. There should be critical analysis and discussion rather than pure regurgitation of materials from books and sources.

Task 1 • Your first task is to choose and critically analyse an organisation / company in any one country by carrying out an external environmental analysis using
appropriate international marketing theory. Using secondary research of the organisation / company and country, you are also required to evaluate the wider
and competitive environments. Word Count: 2000 excluding list of references. There should be at least 5 in-text references from academic journals.

Task 2 • Bearing in mind the current state of the global economy, and your earlier analysis of your chosen organisation in your chosen country, research a different
foreign market of your choice using international market research theory. Then, based on your own secondary research of that market, segment, target and position your chosen organisation in that market to allow the company to grow and sustain competitive advantage. Word Count: 2000 excluding list of references. There should be at least 5 in-text references from academic journals.

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