International Marketing - Increasing Globalization - Report Writing Marketing Assignment Help

Assignment Task:

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Discussion Paper: Influence of Culture on International Marketing (25%) 

• With increasing globalization, does culture in international marketing matter? 

The impact of culture on successfully conducting business internationally has grown in recognition over time, but equally the world in which we live is converging in the era of globalisation. Write a 1,000 word discussion paper highlighting the importance of culture in international marketing. Your response should use current academic literature (at least particles) and theory to support your answer, as well as practical examples. You may choose to focus on one particular aspect of culture in relation to international marketing, or approach the subject in a broad fashion. Submission at the end of Session 6 and online. A penalty of 10% per day (to a maximum of 25% which is the total allocated for the assessment) will be applied for late submissions. 

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