International Marketing Mix Strategies- Marketing Assignment

Internal Code: TV624 Marketing Assignment Task: This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organization in the new country target market. The final document should include your work from Asst 2 and 3, revised as necessary, as the first parts of the overall plan. The aim is to recommend a marketing mix strategy that will enable the organization to achieve its objectives in the new market. This includes:

• Objectives for the first 12 months of your plan;
• strategic recommendations for the 4Ps (or 7Ps), including the extent of standardization vs. adaptation with respect to domestic or other international marketing plans already in place; and
• Plans for managing, measuring and controlling the international marketing effort.